Innovation was founded in 1971 in Denmark by Flemming Hoejfeldt, who it still the owner and chairman of the company. To begin, Hoejfeldt started the company with a production of beanbags. For 15 years, Innovation served as a supplier for the furniture industry. They started out with designs of modern and contemporary sleep sofas provided by a competition among students at the School of Architecture in Arhaus. In 1991, Innovation USA was founded, and has distribution warehouses in New Jersey and California that supplies all of the USA, Canada and South America. Innovation sofa - sleepers are enjoyed worldwide. They are also branching into occasional tables and chairs.